SuperBrugsen: A Checkout Experience Reimagined

In a forward-thinking move to enhance customer experience and operational efficiency, an independent SuperBrugsen store, part of the COOP DK group, has transformed its checkout area by replacing a single manned till with four self-checkout (SCO) units from SpacePole.

The decision wasn’t just about adding more lanes. It was about rethinking how customers interact with the store at one of the most critical touchpoints: the checkout. With growing demand for faster, more autonomous service, the store needed a solution that could deliver both performance and style.

The SpacePole Solution

The store team was immediately drawn to the light, sleek design of the SCO Flex. The modular design allowed SuperBrugsen to integrate the SCO flex top module with an open-bottom structure to give the units a modern, airy feel, while the white and black colour options allowed for seamless integration into the store’s existing aesthetic.

SpacePole’s signature modularity and future-ready design enables SuperBrugsen to easily upgrade the checkout system with new technology over time. Including screens, alternative payment methods and enhanced accessibility, meaning the investment would continue to deliver value well into the future.

What SuperBrugen say

"We have had the SCO Flex’s from SpacePole installed for a couple of months now and we are already seeing the impact. Many of our customers are choosing the new self-checkout areas because they offer speed, convenience, and a seamless experience — and we’re here to support that choice. We’re not trying to push customers toward self-checkout by limiting staffed lanes during peak hours, but we’re seeing a natural preference emerge among our customers.

The SCO Flex from SpacePole plays a big role in that success. Its sleek, open design creates a welcoming atmosphere that feels spacious rather than cramped, drawing customers in. We specifically chose a solution that’s built to last and can adapt as technology evolves. The SCO Flex meets our long-term goals for upgradeability while perfectly complementing the design of our store." - Store manager Per Jensen