Payment: Where a customer executes the payment for goods or services. Often incorporated within the Point of Sale, but may be separate, particularly where the transaction only relates to services, for example payment of public transport fares.

Payments, unsurprisingly, are the least favourite part of an in-store shopping experience. Lining up at the point of sale is slow and laborious and that desired seamless shopping experience can come to a grinding halt.

But you can make this a positive customer experience. By ensuring frictionless usability, accessibility for all, and physical protection of the device itself, central to the planning process, you can ensure that the correct payment solution is in the correct location.